About Us

What is The Habit Society?

The 3-minute newsletter on how to master your habits, sent to your inbox every Monday. We are a one-stop-shop of research from credible experts to bring people practical information and realistic implementation methods.

Often, we rely on fleeting spurts of motivation to reach their goals—an ineffective strategy. We’ve all been there. We’re constantly bombarded with influencers who seem like they are perfection personified – daily workouts, healthy diets, meditation, reading – basically just radiating success.

But, what we don’t see is what keeps them on track. Our mission is to provide people with the best approach to habit formation to create lasting change. This is where the psychology behind habit change comes in. It doesn’t happen overnight, but it’s easier than you think. You’ll see.

If you want to be someone who works out, eats healthy, meditates—or whatever it may be, you can through the power of habit. Let The Habit Society help you get there. Join a community of people that will hold you accountable on your daily progress. It’s self-help, rebranded, you could say.


The Habit Society started naturally, except it only had two members. We shared a passion for living happy and healthy lifestyles and optimizing our day. We would separately try to implement habits that we knew were good for us, but nothing would really stick. We decided, “OK. Every time you do X, text me, and every time I do Y, I’ll text you”. So, every morning, we would expect a text from each other while also being pressured to send one back. We were accountability partners.

The funny and amazing thing is that this business is self-reinforcing. Everything we learn about the psychology of habit formation helps us keep going with our own habit pursuits. And, we’re accountable to each other for the business itself. Having an accountability partner is crucial to staying on track. That’s what we are trying to do with The Habit Society. We want to be everyone’s accountability partners.

The Habit Society Newsletter

Why it's important

Our mental and physical health comes down to what we do daily, and there aren’t apparent instructions on what to do and how to do it. Oftentimes, people ‘fail’ to stick to a routine because their methods are flawed, not them. We want to bridge the gap between desire and results.

How we can help

There are definitely many resources out there, but they haven’t adapted to the nature of human beings today. People want to learn, but they don’t have a lot of time. That’s why we chose this format. It’s conversational, entertaining and builds upon the concepts incrementally as to not be overwhelming.

Reading our newsletter in itself is a habit, and even if all it is for some people is a ritual to get their week in order, that’s a good place to start.

We’ve gotten really positive feedback, which fuels us to keep going every day. Seriously, even if this changes one person’s life, we’d be happy. It’s bringing many people hope to know that to change their life around, all it takes is simple, small routines.

model in The Habit Society Sweater